My name is Mirco Fragomena.
I love to be and work at the intersection of the physical and the virtual, the digital and the analog, the things I can see with my own eyes and the things I can barely understand, the aesthetically pleasing and the purely functional, the data based and the hand crafted. I want to work for the greater good but sometimes just for the fun of it .
For the newborn company nevaly I created logo, stationary system, bags, clothing, and their whole communication and look.
nevaly connects brands to engaged influencers and creators for product and service sponsorships - therefore connection is their key, and from this the creation of their brand identity started. The logo underlines the connection between the two type of .
A color palette has not been restricted to a specific one, as the possible combinations of connections are infinite.
Though, a tone of colors is defined so to align to nevaly speaks to people, and let them speak out, without any fanciness - our team, as well as our influencers, preferred to adopt a easier and more human language, which our brands decided to embrace as well.
A brand bible has been created so to help their internal designers in holding to the brand’s design system.