Branding and Art Direction

For the newborn company nevaly I've created logo, stationary system, bags, clothing, and their whole communication and look.
nevaly connects brands to engaged influencers and creators for product and service sponsorships - therefore connection is their key, and from this the creation of their brand identity started.

A color palette has not been restricted to a specific one, as the possible combinations of connections are infinite.
Rather, a tone of colors and voice is defined so to align to how nevaly speaks to people. The team preferred to adopt an informal and more human language.

A brand bible has been created so to help their internal designers holding to the brand’s design system.