Branding, Website

While living in Melbourne I have been hired by the design agency Trout to work on the brand identity of a new spin-off company that sits under their umbrella creative umbrella.

superseed aims to be an innovation lab, an incubator, a VC and an enterprise start-up rolled into one.

The goal of my proposal was to underline the ‘superpower’ ideal that the company wanted to promote, and from this the S shape is born.
The mark is given by the idea of ‘super’ as something that is already above, and ‘seed’ which is something that grows from the bottom.

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