The Enchanted Ball Concept and Art Direction | 2018

Each year, the Enchanted Ball requires a visual and thematic refresh.
In 2018, Trout was again selected as creative partner to develop an identity that will celebrate, inspire and remain focused on the goals of the Financial Markets Foundation for Children.

Inspired to the childhood memories of fairy tales and imagined worlds where everything is possible, we developed a design that explores the idea of “enchantment".

Along the visual identity, an online platform has been designed to have access to the background of the organization, as well as the ticketing system to particiapte to the ball.